About Qelora
Qelora is an independent educational project dedicated to explaining the fundamental principles of energy balance in clear, accessible language.
Our Mission
Energy balance—the relationship between energy intake and energy expenditure—represents a fundamental physiological principle with broad relevance. Yet understanding of this concept is often clouded by misconceptions, oversimplification, or biased information. Qelora exists to provide accurate, evidence-based explanations of energy balance principles for anyone seeking to understand these important concepts.
What We Do
Qelora provides educational content explaining:
- Core principles of energy balance and how intake and expenditure interact
- Components of daily energy expenditure: basal metabolic rate, physical activity, thermic effect of food, and non-exercise activity
- Scientific research on metabolism, nutrition, and energy balance
- How various factors influence energy intake and expenditure
- Historical development of scientific understanding of energy balance
What We Don't Do
Qelora does not:
- Provide personalised recommendations for diet, weight loss, or exercise
- Offer medical advice or diagnoses
- Sell products or services
- Claim to have proprietary methods or breakthrough discoveries
- Make promises about weight outcomes or body composition changes
Our Approach
All content on Qelora is presented from an educational perspective, focusing on explaining scientific principles and research findings. We prioritise accuracy and completeness over marketing or persuasion. Content addresses complex topics with nuance, acknowledging uncertainty and individual variation where appropriate.
Qelora is an independent project with no commercial interests or affiliations. Our only purpose is providing accurate educational information about energy balance.
Contact Information
Qelora
83 Willow Crescent
Reading, Berkshire, RG6 4EY
United Kingdom
Phone: +44 118 901 3742
Email: [email protected]
Working Hours: Monday – Friday, 9:00 AM – 5:00 PM GMT